Highlights

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• $COOKIE, powered by the Cookie DAO, is the utility token within the Cookie3 ecosystem.
• Cookie3 is the first MarketingFi protocol capturing the $650B digital marketing value.
• The Cookie3 Analytics platform has been live for 10+ months, is used by 170+ dapps, and is already generating revenue.
• Over 600M wallets processed.
• Cookie3 is a multichain solution on 16 chains, including Ethereum, Polygon, Arbitrum, Avax, BNB Chain, and Base.
• 13% of $COOKIE at TGE, 6 months vesting.
• $COOKIE price is set at $0.024
  
  

Product

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Redirecting marketing value to quality audiences

Cookie3, the ecosystem within which $COOKIE finds utility, pioneers the MarketingFi economy. Within the Cookie3 ecosystem, the Cookie DAO-powered $COOKIE token unlocks the value of marketing, captures it, and redistributes it across users, creators, and businesses. The Cookie3 ecosystem uses off- and on-chain analytics and an AI data layer to find users who add value to projects and are most worth offloading marketing budgets onto.

With such a unique technological stack, Cookie3 has built an ecosystem where a tokenized ownership economy brings marketing into the DeFi era—where users aren’t the customers (or products, like in Web2) but co-owners, co-creators, and investors.

Cookie3 balances its unique offering across users, creators, and businesses via a multiplatform approach with products that cater to various audiences. All Cookie3 products and platforms are symbiotic and cross-functional, creating a strong MarketingFi economy where value is locked within the $COOKIE token, which finds utility across all Cookie3 ecosystem elements.

The individual products that comprise the Cookie3 ecosystem are

• Cookie3 Analytics (live)

Often called the Google Analytics of Web3, Cookie3 Analytics is a B2B app that allows marketers to track the performance of their campaigns from off- to on-chain, determining the most effective channels and campaigns to attract, convert, and retain quality users.

We allow marketers to better understand their existing or potential audiences and find synergies for more personalized and tailored (hence more effective) campaigns.

The platform has over 170 business clients, and Cookie3 has processed over 9B of multichain transactions for analytics purposes.

• Airdrop Shield (live - launched February 2024)

The Cookie3 Airdrop Shield is a product for projects that want to ensure their airdrop is distributed across quality users rather than bots or Sybil attackers. It combines off- and on-chain analytics to flag suspicious users and let the project leaders decide whether to distribute the tokens to them or not. Our Web3 AI has been trained on 15 unique characteristics to determine bots and Sybil attackers with laser-point accuracy. 

Working with our partners, we discovered that, in some cases, as much as 70% of an airdrop is distributed to bots. Our solution helps distribute the value to real users who bring quality.

• Cookie3 Affiliate (launched March 2024)
  

The Cookie3 Affiliate platform is the first permissionless affiliate protocol. Businesses launch their affiliate campaigns with pre-determined conversion events (tracked by Cookie3 Analytics) and rewards, while creators choose campaigns that work for them, accepting the pre-set rules.

Creators can withdraw their earnings directly into their wallets, choosing from tokens, airdrops, and private allocation rewards. They also receive leaderboard points for inviting other KOLs to the platform or plugging in more wallets and social channels. A high position on the leaderboard means further rewards and priority campaign access.

Cookie3 Affiliate rewards engagement rather than inflated follower base numbers. This means that KOLs who engage in real communities are in the run for the highest earnings and rewards.

• Cookie3 Score (live April 2024)

The Cookie3 MarketingFI score will launch as the Cookie3 community platform where anyone who joins can check their MarketingFi Score - their value for the advertisers. We consider several metrics, including off-chain social score, on-chain score including holdings, how often tokens are sold, % of tokens stakes, and more. Additionally, the MarketingFi score works with our partners to determine how users interact with marketing campaigns, such as quests or referrals, with a multiplier to those who engage often and don’t sell rewards immediately. A leaderboard based on users’ scores entitles them to exclusive access to our partners’ airdrops, bonuses, and exclusive campaigns from projects looking for quality exposure.

Problem

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In Digital Marketing, Users are the Losers

Digital marketing is supposed to reach $650B by 2024. Most of this marketing is currently distributed to advertising and data giants like Google and Facebook. In 2023, Google made $240B solely from advertising, Facebook made $150B, and Twitter tracked at $2.5B. In this world, users and their attention are treated as products, while 95% of marketing budgets are wasted on ineffective marketing.

That value escapes businesses and communities and is never retrieved by quality users. It also makes communities and customers pay more since this waste must be accounted for in the price of products and services. The Web2 marketing model is flawed. We need ways to distribute marketing budgets effectively to users that will pump them back into the economy and accelerate projects’ growth.

Solution

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MarketingFi: AI + Marketing + DeFi

Cookie3 solves the issues of ineffective advertising, where users are the product that is monetized, and those who provide actual quality pay higher prices, accounting for poor marketing performance. Cookie3 technology incorporates off- and on-chain analytics and AI, allowing businesses to find users who bring quality and drive the project forward.

This new technology allows us to reward influencers based on performance and the number of quality users they bring rather than the inflated following. It makes it possible to measure users’ marketing value and help project reward those who are in to deliver real engagement and quality rather than hoping to grab rewards and go.

100% data-driven, Cookie3 makes marketing more effective by ensuring marketing budgets go towards the users who will pump it back into the projects’ ecosystems and drive growth. The unique Cookie3 infrastructure allows the $COOKIE token to find utility across all corners of the Cookie3 MarketingFi ecosystem and represent $650B value, which digital marketing is set to achieve by 2028.

Business Model

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The Cookie3 business model allows $COOKIE to gather value from all corners of the Cookie3 ecosystem.

This includes:

• SUBSCRIPTION FEES

Cookie3 Analytics users pay a monthly subscription fee for access to Cookie3 analytics. A subscription model will also be implemented in Cookie3 products that will be released next year.

• SUCCESS FEE

Cookie3 Airdrop Shield users pay a percentage of their ‘saved’ airdrop to Cookie3.

• COMMISSION

Cookie3 takes a commission on rewards distributed through Cookie3 Affiliate

• WITHDRAWAL FEES

There are withdrawal fees when users withdraw rewards from Cookie3 Affiliate

$COOKIE holders and stakes are entitled to rewards from various parts of the business model described above.

Market

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MarketingFi

Cookie3 is the pioneer of MarketingFi, an economy where marketing value is distributed to quality users rather than advertising giants. It combines analytics and AI with DeFi and digital marketing to find quality users and mediums to help projects grow effectively while rewarding the right and most engaged audiences.

Digital marketing is set to reach $650B by 2028, most of this value should be moved towards, unlocked, and distributed through MarketingFi.

Investors

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Cookie3 Investors and advisors

Institutional Investors

Accelerated by ChainGPT
Spartan Group
CMT Digital
BigBrainHoldings
Orange DAO
GSR
JsquareDFG

Angels and Advisors from:
MagicLink
Immutable
Mantle
ChainGPT
MagicSquare
DAO Maker
Aleph Zero
Redstone

Team

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Experts from Deloitte, AXA, Visa, and Goldman Sachs, with 50+ years combined Web3, marketing, and finance experience.

• Filip Wielanier, CEO & Co-founder
• Wojciech Piechocinski, CTO & Co-founder
  
• Patrycja Sawicka, Chief Data Officer
  
• Michał Arent, Chief Product Officer
  
• Wojciech Mrówka, Chief Business Development Officer
  
• Krystyna Kozak-Kornacka, Chief Marketing Officer
  
  

Token Utility

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$COOKIE: One MarketingFi token across many platforms

Gone are the days when marketing forced loyal customers to pay higher prices, marketers appropriated users' attention, and value was distributed to the data and advertising giants. Cookie3 changed this. 

The Cookie DAO-powered ecosystem token, $COOKIE, retains marketing value and distributes it to those who believe in and support the MarketingFi economy.

The $COOKIE token is key to the Cookie3 ecosystem. It finds utility in all parts of Cookie3, locking value from all products and platforms and redistributing it as rewards to the $COOKIE stakers:

1. Cookie3 Analytics: Multi Airdrop Access
   Cookie token holders claim airdrops from projects using the Cookie3 Airdrop Shield.
2. Cookie3 Affiliate: Protocol Fees
   Part of Cookie3 Affiliate Protocol fees are turned into rewards distributed to $COOKIE holders.
3. MarketingFi Score: Extra Boost
   $COOKIE holders boost their MarketingFi score for actively investing in the MarketingFi economy.

Holders are also the first ones to test new products and get access to the token-gated parts of Cookie3.

With governance access to the Cookie DAO treasury, token holders decide the future of $COOKIE.